|
| © 2009 GoodtimePrint. All Rights Reserved. | Website Designers London |
|
| © 2009 GoodtimePrint. All Rights Reserved. | Website Designers London |
Additional Information
When it was time to let people know about my 40th birthday celebrations, I wanted to do something different. The usual approach is to buy a pack of mass-produced invitations and handwrite guests` names on them. Of course, that`s simple, cheaper than flyer printing and gets the job done, but is rather boring in my opinion – and you`re only 40 once! So, as I had decided on an Indian Bollywood fancy dress theme for my party, I thought it would be a nice touch if I had did some flyer printing that captured the colours and the theme of the party night I hoped to have. So, I spoke to a designer friend who came up with a colourful collection of images to use on the flyer. That included Hindu gods, glamorous Indian actresses and scenes from famous Bollywood movies. I handed them out to all the guests who lived locally and posted the rest out to those living a distance away. I`d like to think that the flyer printing really inspired people to get into the spirit of the night and dress up in full Bollywood splendour. And even now, years later, when I visit friends at home, some of them have held on to the flyers – which just goes to show how a creative, colourful flyer can have an impact.
Having a professional-looking leaflet to either hand out to people at events or put in the post with a covering letter is really important for making that first impression in business. That`s why leaflet printing on the office colour printer is not always the best way of creating the look and feel you want to have maximum impact. Even if you are adept at doing some basic design, it never really achieves the quality of leaflet printing that a business aspires to. Consequently, it`s best left to the experts, who will not only be able to handle all types of artwork, but will be able to advise on the most cost-effective methods of printing. If a very high quality finish is required, it may be that more traditional leaflet printing methods are required. This would most usually apply to corporate brochures or a company`s annual reports. However, these days, if a quick and highly affordable job is needed, it`s often effective to use modern digital printing processes, that can achieve a relative high level of quality at a fraction of traditional printing and finishing costs. So, the next time you decide to fight your way through the desk top printing applications on your computer and deal with endless printer jams on the office laserprinter, consider outsourcing to a professional printer.
Planning for a business exhibition is one of the most demanding jobs a company can face. It`s essential that all the important decisions are well planned, such as booking the right size of stand, equipping it with all the necessary IT, furniture and other facilities to driver visitors to your stand. And whatever it is you are promoting on stand, it`s wise to have something tangible that stand visitors can take away with them. An obvious way to do this is to print leaflets. However, it`s important that the leaflets you provide are going to represent your organisation in the best possible way. Before you decide to print leaflets in the office as an afterthought, it`s worth thinking about what messages you want your stand visitor to take away with them. Drafting a few key points about your business, product or service will help you to decide the most important content for the leaflets. If you don`t have the necessary design ability in-house, it`s worth using the services of a good designer – and this doesn`t necessarily mean engaging a costly graphic design company, but could be a freelance designer – to create something memorable. And the designer may be able to advise on where to print leaflets so that the final product doesn`t spoil the investment you`ve made in professional design.