5 Reasons Leaflets are so popular

25/06/2014 11:23 AM by Good Time Print

How have leaflets stood the test of time in a modern era where online digital marketing has taken over?

The answer is a simple one but one with many possible answers!

GoodTime Print are going to take a look at how important leaflets still are in the world of marketing and explain a little bit more as to why we still use them and why you should still bare them in mind when coming up with a marketing plan.

Despite all the advance technologies in the world, leaflets have remained a friend to businesses for a long time. Whether your business is big, small, or even an outdoor business, leaflets still remain a huge part of marketing campaigns. Leaflets are definitely taken for granted. Shops, restaurants, hairdressers and take aways all use leaflets of some sort and usually if they don’t, you won’t be happy about it.

Leaflets are still in high demand, whether you are aware of it or not, and it’s probably because of these 5 reasons:

1) Tangibility - In a world where we are surrounded by ever changing technologies, a world where people carry laptops, tablets, phones and all sorts of various different gadgets, information can be easy to access. For some reason though the leaflet has remained and not become extinct. Despite technological advances, people love things that are tangible. We like to touch things, feel them, hold them and sometimes smell them. It’s something we can keep and in most cases, it gives us the chance to get a better feel of the company and what they do.

2) Usefulness -  You be very creative with technological tools but we can’t always feel or touch what’s in front of us. Printed leaflets allow us to get creative in terms what we do with them. Some people vary the shapes, use pockets, accessories or put magnets in them, so they can stick to your fridge at home. The opportunity to do this makes them extremely useful indeed.

3) Changeable - A website can take ages to change. But a leaflet is simple to re-design, print and distribute. If for some reason you woke up and wanted to re-brand your business, change the product you are selling or offer another service, you would be able to do so without much trouble at all.

4) Convenience - It’s so convenient to have a companies contact details in your hand or on your fridge ready to grab. It can sometimes be a ball ache scouring the web to find the contact details you are looking for, but leaflets offer you the convenient method you need in a fast paced world.

5) Reliability - The battery won’t die on a leaflet. It won’t fail to load or slow down. Leaflets won’t lose internet connection. At worst, they will blow away in the wind or rip. But that’s down to us, not technology. In reality, there is nothing more powerful and reliable in the marketing world than a well designed leaflet.

Thank you for reading the latest edition of our blog. If you require more information about our printed leaflets or would like to ask us any more questions, feel free to give us a call and we will be more than happy to answer any questions you might have.