5 Tips to Successful Brochure Design

24/04/2014 10:54 AM by Good Time Print

Having recently discussed Business Cards and the importance of using them, we now move onto brochures, and offer our blog readers 5 top tips to help make your brochures more attractive and enticing for your target audience - allowing you to get the most out of your advertising. In all circumstances, marketing your products and services is something that doesn’t come easy and regardless of the business you work still remains a difficult task. Any form of marketing that involves content, either online or offline, is a challenge, however printed materials can’t use multimedia engagement the way you can with videos online. With the internet slowly taking over it’s important to keep up with the most effective ways to market your business offline[to ensure you are doing everything in the ‘right’ way. Good Time Print have come up with 5 top tips to help you produce brochures that your customers simply won’t want to let go of.

1) Don’t overload with text

The world is moving at phenomenal speeds and people are exactly the same. With every day that goes by we are expecting things quicker and better in general. This applies to the information we read as well. As we seek to gather all the information we can as quick as possible, it is important to keep text stripped back and straight to the point. In past years the emphasis has been on filling pages with text, with attention being aimed at words, words, words. Alot of people will argue, this is why twitter works so well as it limits the amount of characters people can use (140) and makes users get straight to the point. This is an extremely effective way to advertise as it encourages the use of images and infographics to engage with other people and helps create the desired effect to make the maximum impact. This is how brochure printing should be - limited text - straight to the point & informative images. Simples.

2) Always proof read your work

The general public and those who read especially are very quick to judge a piece of content based on the spelling and how well grammar is used throughout the opening paragraphs. With brochures, this is more likely to be a couple of sentences rather than a couple of paragraphs and people will lose all interest in your brochure if you can’t be trusted to print the words correctly. Spelling mistakes are so simple to avoid and when found in professional means of marketing can cause frustration and despair. Imagine seeing spelling mistakes on a huge billboard and this is a similar thing only on a small scale. Check your work using your in house team. If you don’t feel like your english skills are up to scratch you can always hire a professional to check your work for you.

3) Focus on positivity and avoid negativity

In competitive businesses, like the food industry or hairdressing, for example, you should always remember to sell yourself as a company. This means focusing on the things your business can do and not what you don’t do. Speak positively about the things you offer, the service you provide and anything you do that is different to that of your competitors. The words you put on paper speak loud volumes about your company and to someone who knows little or nothing about you, these words make all the difference to whether or not they will come to you for a service.

4) Be aware of your formatting

The great thing about advertising is the opportunity to do something creative. As a business you have the chance to come up with original and imaginative styles to draw your customers in. However, you should always be conscious not to go overboard with the styles and sizes of texts. Try not to vary pages too much and keep the formatting as similar as possible throughout your brochure. Make sure the text is readable and try not to be too fancy with the font styles you use - consistency is the key! By keeping you brochure consistent, the information will be easier for your customers to read and take on board, helping you and your business succeed.

5) White space is important

When it comes to producing aesthetically pleasing brochures, the layout should be similar to your house. I think it’s a general feeling among most of us that a tidy and clutter free house makes us feel a lot more comfortable. The same applies to brochures and blank space around text has a similar effect on the eye as a sofa does when surrounded by walking space. The space is more effective than most people recognise and gives the text and images chance to really stand out on the page. The space does not necessarily have to be white but should remain blank and clear from clutter. Please bare this in mind next time you design a brochure and try to fill every little space with some form of information. It’s better to have 12 neat pages than a cram packed 6 page brochure.

If you’re thinking about producing some brochures and are unsure where to start or how to go about designing it. Feel free to contact our helpful support team who will be more than happy to help you, offering excellent design advice combined with a wealth of printing knowledge.