6 Steps To Creating Great Business Cards

28/11/2014 02:45 PM by Good Time Print

1. Use both sides of the card

Despite the fact that it is cheaper to only print one side of the business card, leaving the other side blank is equated to having a leaflet and leaving one page without anything in it. This is one space that you can use to promote who you are. This part should be used for the promotion of your brand. Make sure that it is simple and there is a logo or your website on it. The main side should have essential information.

2. Text should be clear and readable

Just like any other piece of printed material, business cards must be easy to read. This means that you need to choose a font that your customers can read and a simple layout. If there is a particular font on your brand guidelines, then use this while adding a copy to your cards.

3. Keep it simple and easy to follow

Your business card being easy to read is simply half the battle while the rest is making it easy to follow. Only include the most vital information which are your name, email address, contact number and the position you hold in the company. A website and an address can be included but you need to remember that you are dealing with a limited space thus you should not make the card to look cluttered.

4. Do not forget about the bleed area

It is essential for you to include a bleed area unless the background of your paper is white. The bleed area should be 3mm to make sure that there are no borders or areas missed from the print. A bleed area will also ensure that you print the cards the way you want.

5. High quality paper goes a long way

Do not be sparing on quality when it comes to the card that is being used for printing the business cards. Since this might be the first time that someone comes in touch with your brand, this should be your chance to make the best first impression. A card which is thick means that it will not get damaged when handing out and it also depicts a professional look. You need to set yourself apart from other competition.

6. Colours that go together

Although text is essential for your business card, colour plays a major role as well. This does not mean that you now start adding colour over colour and going for style instead of substance. Use colours which fit well in your field and work with your customers both for background images and text. You should also remember to tie it with your corporate colours by only using one colour or even using shades like black or grey. Get to learn more about the role of colour in print here.

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