Business Card Do's and Don't's

20/02/2015 11:46 AM by Good Time Print

Business cards still have an important role to play as a powerful networking tool, even in today's digital society. In order to make your business card as effective as possible, there are some simple tips that you should follow.

Choose A Professional Design

There are many designs for business cards that are available that are fairly generic but it should be remembered that the business card that you hand over represents you and your company. Therefore it is probably worth paying a little extra for a professionally designed card that will get you remembered.

Make It Readable

When people take a first glance at your card, if it is not easy for them to read, then they probably will not make the effort to read the information that it contains. The text should be large enough that people can easily see what it says, and a simple font is always a good choice.

Stick With A Traditional Layout

While business cards that are shaped differently may attract the attention of the person you are handing it to, you also want them to keep hold of the card after your conversation with them is over. Many people store all their business cards in the same place, and if yours does not fit, it may get discarded.

Choose Colours Wisely

It is a good idea to stick with colours that people already associate with your business, as this will make the business card instantly recognisable as belonging to you. You will want your business card to stand out, but avoid colours that people may find garish and make sure that the colours that you have chosen do not clash.

Include Contact Information

You do not want to overload the card with information, but you do need to give people options for contacting you. As a minimum, always include your telephone number and email address. If there is room, then your business address and website can also be included.

Check For Errors

Always proof read the design of your card before they are printed to ensure that all your details are correct and that there are no spelling errors. Even if no errors are immediately noticeable to you, it is a good idea to get someone else to check it over, as they may pick up an error that you have missed.

Always Carry Your Cards On You

You should carry your business cards on you at all times, not just when you are attending a specific networking event. You never know when you may run into a new contact for your business, and if you have a card on you then this can be handed over, which saves you trying to find a pen and paper to write your details down.